Turning Passion into Promos…
Since 2007, the creative minds at Last Exit to Nowhere have been tapping into something that’s made them the envy of pop-culture merchandisers the world over: geek credibility.
Last Exit’s products are based on a range of beloved movies and TV shows like Jaws, Star Wars, Bladerunner, Alien, Firefly, The Boys (and even the deep cuts for old-timers like us — Airwolf anyone?). Their clothing, stickers, mugs, and accessories leans hard into their references — sporting the logos and iconography of fictional companies, factions, and groups, without naming the source material.
They know that nothing would ruin the cool of your Quint’s Shark Fishing cap like a bold “JAWS” logo screaming “Geddit?!” at passersby; or that your Nakatomi beanie would lose all its geek-mystique if accompanied by “DIE HARD” in parentheses. No, rest assured, you can buy a Skynet t-shirt that tastefully winks-and-nods at fellow “TERMINATOR” fans, without having to name the franchise.
This lends their products an “in-universe” authenticity that fans adore. You can easily imagine these items as props or wardrobe appearing in the very movies they reference. And therein lies their secret sauce.
In short: these are products made by fans FOR fans.
As both fans and customers of Last Exit to Nowhere, we at D.O.P.E. decided they were the perfect company for us to create a series of ads for, to help demonstrate our capabilities and the kind of work we thrive on.
It all begins with an idea.
Maybe you want to turn a hobby into something more. Maybe you want to launch a business.
Make it stand out.
Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.